About
I've always been interested in helping people understand difficult things.
Before marketing, I practiced law. My job was to understand the facts, identify what matters, and build the strongest possible case. Today I do that for companies.
Since then, I've built a travel publication to 450,000+ readers, launched multiple podcasts, built a content agency, and led marketing for startups from pre-seed through Series B.
Today, my work sits at the intersection of strategy, storytelling, and product thinking.
Work with me
Brand Narrative & Positioning
Find the story.
For founders who know what they're building but need a clearer way to explain why it matters. Together we'll define positioning, messaging, and a narrative your team can rally around.
Fractional Marketing Leadership
Build the marketing function.
A senior marketing partner for Seed to Series B companies navigating growth, launches, or category creation. I work alongside founders to define positioning, sharpen messaging, lead product and content marketing, and build the organizational systems that support sustainable growth.
Content & Thought Leadership
Tell the story consistently.
Turn your expertise into an audience through editorial strategy, thought leadership, podcasts, and long-form content that builds trust and compounds over time.
Projects
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Better Half: Relational AI app → view
Better Half
Relational AI app
ChallengeHow do you make people want an AI built to help them understand the people they care about?
RoleCategory CreationPositioningGo-to-MarketProduct Marketing
What I builtShaped the positioning and narrative for a new relational AI product, turning an unfamiliar concept into a story customers could understand in a sentence, and laid the go-to-market groundwork for launch.
OutcomeGave the product a clear category and voice, and a launch narrative the team could build around.
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Rehash: Community-owned web3 podcast → view
Rehash
Community-owned web3 podcast
ChallengeCould a podcast be owned by its listeners instead of a company?
RoleConceptCommunity DesignEditorial StrategyHost
What I builtDesigned one of the first experiments in onchain community-owned media, creating a governance model that allowed listeners to shape the show's future.
OutcomeThe model proved viable and influenced numerous community-owned podcasts that followed.
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Plurality Labs: Web3 grants framework design → view
Plurality Labs
Web3 grants framework design
ChallengeHow do you allocate funding in a decentralized community without relying on traditional grantmaking?
RoleProgram DesignExperiment DesignCommunity Strategy
What I builtDesigned and operated an experimental grant program exploring pluralistic funding models from concept through execution.
OutcomeRan the entire initiative independently while generating learnings that informed future community governance.
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RabbitHole: Web3 growth and rewards → view
RabbitHole
Web3 growth and rewards
ChallengeHow do you get people to learn crypto by using it, not just reading about it?
RoleMarketing LeadershipInnovation StrategyEditorial StrategyProduct Marketing
What I builtLed marketing for a platform that taught people crypto through onchain quests, building the content engine and the systems the team relied on to grow it.
OutcomeHelped turn a learn-by-doing model into a recognizable product with a growing, engaged user base.
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Unstoppable Domains: User-owned domains → view
Unstoppable Domains
User-owned domains
ChallengeHow do you make user-owned digital identity make sense to a mainstream audience?
RoleMarketing LeadershipEditorial StrategyThought LeadershipNarrative Strategy
What I builtLed editorial and narrative strategy for user-owned web3 domains, producing thought leadership that made a technical idea approachable and grew the audience around it.
OutcomeSharpened the brand's voice and expanded its reach within the digital-identity conversation.
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Content Allies: B2B content agency → view
Content Allies
B2B content agency
ChallengeHow do you produce content and podcasts for many B2B clients at once without quality slipping?
RoleOrganizational DesignSystems DesignEditorial StrategyMarketing Leadership
What I builtBuilt the editorial systems and team structure behind a B2B content and podcast agency, standardizing how shows and content were produced across clients.
OutcomeCreated a repeatable production engine that delivered consistent, high-quality content at scale.
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MVMT Blog: Travel publication with 450,000+ readers → view
MVMT Blog
Travel publication with 450,000+ readers
ChallengeCould a travel publication built from scratch reach a real audience with no media budget?
RolePositioningEditorial StrategyAudience GrowthCommunity Design
What I builtFounded and grew a travel publication from zero, defining its editorial voice and building an audience through consistent, organic storytelling.
OutcomeGrew the publication past 450,000 readers, entirely through organic reach.
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LawStud.io: Two-sided legal marketplace → view
LawStud.io
Two-sided legal marketplace
ChallengeHow do you launch a two-sided legal marketplace and get both sides to show up?
RoleProduct LaunchPositioningNarrative StrategyGo-to-Market
What I builtFounded a legal tech startup during law school, defining its positioning and go-to-market and building demand on both sides of the marketplace.
OutcomeTook the product from idea to launch and validated appetite for a new kind of legal marketplace.
Podcast
In addition to client work, I host long-form conversations about the ideas, technologies, and people shaping what's next at Rehash.
A new season is currently in development.
Contact
Whether you're launching something new, refining your positioning, or need experienced marketing leadership without a full-time hire, I'd love to hear what you're building.