Diana D. Chen

I help early-stage companies turn complex products into stories customers understand, trust, and buy.

Find what's true. Make it matter.

Tell me what you're building →

About

Before marketing, I practiced law. The job was the same: understand the facts, identify what matters, and build the strongest possible case. Today I do that for companies.

Since then, I've built a travel blog from zero to 100,000+ views, multiple podcasts with experimental governance and community, a content agency, and a variety of marketing engines for pre-seed to series B startups in the emerging tech sector.

Work with me

Brand Narrative & Positioning

project

Your story, found and built: positioning, messaging, and a brand voice you can say in one sentence.

Fractional Marketing Leadership

ongoing retainer

A head of marketing without the full-time hire: strategy, roadmap, team management, and sourcing and managing outside agencies.

Content & Podcast Strategy

project or retainer

The narrative turned into an engine: editorial strategy, thought leadership, and podcasting, with 4 shows built from scratch and dozens more produced over 6+ years.

Projects

  • Better Half: an investigative co-pilot for deeper human connection.
  • Plurality Labs: pluralistic grant funding for the Arbitrum DAO.
  • RabbitHole: a platform for learning crypto by using it, through onchain quests.
  • Unstoppable Domains: user-owned web3 domains for digital identity.
  • Rehash: a community-owned web3 podcast with experimental governance.
  • Content Allies: a B2B content and podcast agency.
  • MVMT Blog: a travel publication with 100,000+ views.
  • LawStud.io: a legal tech startup founded during law school.

Podcast

Coming soon.

Contact

Tell me what you're building → email · LinkedIn